Home Equity Campaign

For banks, getting customers to use their home equity line of credit is critical to profitability.  Unused lines don't generate interest, but do eat-up cash reserves.  This challenge is amplified if you aren't the low-cost leader or don't have the budget to offer another sort of usage incentive.  This campaign was designed to educate or remind customers on ways to use the equity in their home to help pay for major expenses.